Launch window
Strong early secondary demand
Doodles
Ethereum · 2021 capital formation cohort · Explicit product focus shift (2023)
Funding note
Later institutional funding reported near $50 million
Peak floor context
High teens ETH (comparative summary)
Later floor
Severely reduced · Severe decline
Structural profile
In March 2023, leadership stated the company was “no longer an NFT project.” Alongside CloneX, Doodles is a major documented product-focus exit here.
Launch date + mint details
October 2021 launch window with strong early secondary demand. Later institutional funding reported near $50 million.
Peak floor + later floor
Comparative summary: peak floor in high teens ETH; later floor severely reduced; approximate decline classified as severe. Floor prices and community activity declined sharply after the March 2023 product focus statement.
Capital raised
Institutional funding reported near $50 million (post-launch). Specific primary mint capital figures are not broken out beyond the funding note and secondary demand description.
Key events timeline
- - Launch; strong early secondary demand.
- Post-launch - Institutional funding reported near $50 million.
- - Leadership stated the company was “no longer an NFT project.” Floor prices and community activity declined sharply.
- - Independent
Continuity / delivery notes
Key note: explicit product focus shift. The March 2023 statement that the company was “no longer an NFT project” is a primary continuity marker. Doodles NFT abandoned-as-core-product framing in public leadership language coincides with severe floor reduction.